Abstract Firms approach creating products from different perspectives. Some seek to focus on customer pain and dedicate themselves in solving their problems. Others are simply trying to find a way to make some money so that they can sustain their business . A firm needs to capture as well as create value in order to sustain in this competitive business environment. However, it is important for a business firm to understand the consequences of both factors and evaluate which one of them is of top priority. An executive cannot be an effective manager without a clear understanding of the principles and practices of modern finance. The good news is that these principles and practices can be communicated simply without sacrificing thoroughness or rigor. An executive requires the determination and the discipline to manage a business according to the precepts of modern finance. Consider, for example, one of financial management’s most useful guiding principle: Managers should man...
Bureau-Chief: Pravash Rai. Editors: Edna Shrestha, Damien Tidmarsh, Pravash Rai and Pratibha Rimal.